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The press release is not only a great way to get links to your blog or website, they are a great way to get insurance related news out to customers. Insurance agents do not have a huge presence on the internet just yet, so now is the time to get out there and get moving with online insurance marketing. If you think about it, insurance is one thing that almost everyone needs in one form or another. The market is huge with many different segments. Here are some ideas for press releases and also some tips on writing them if you choose to do one on your own.
A press release, in general, is used to grab the attention of an editor or reporter. It should demonstrate the timeliness or newsworthiness of a particular event, company, person, service, or product. These are always written in the third person, whereas other writing done online can be done in first person as in talking directly to the person reading. These should include a catchy headline and then the basic who, what, when, where, and why used in journalism and most writing endeavors. Look for basic templates and instructions before writing one on your own. You can find them online, usually for free.
Topics any insurance agent can write about…
When it comes to insurance, you may think that there really is nothing new under the sun. However, there are some great ideas out there that you can include in press releases that will capture attention and draw interest. Think about things like ‘unusal insurance claims.’ Also, think about things most people do not consider but should, like ‘trampoline safety’ or safety issue for boating, swimming, and even diving boards. You can even use information on motorcycle statistics and the importance of obtaining life insurance. If you have set up a new YouTube channel, use a press release to announce it.[1][2]
Basics to know when writing your press release…
Sometimes, it is best, even with insurance topics or insurance online marketing, to hire a professional to help you write[3]. However, if you want to do it on your own, there are a few important things to remember no matter what the content of your release. Always write in the third person. Never use “I,” “we,” or “you” unless in a quote. Use a journalistic writing style. See your local paper for an example. Also avoid clichés like ‘state-of-the-art’ or ‘once in a lifetime opportunity’ in your writing and keep it short and sweet if you can.
Why do you need a press release?
There are many reasons why any business would publish a PR article but the most important that an insurance agent should remember is the big exposure for the small price. Believe or not, this form of publicity is not saturated…yet! As we all know, insurance is such a competitive topic online, but not a lot of insurance agents have yet to take advantage of this “foot in the door” approach leaving the playing field open for many. Having a monthly press release, informing the public of different issues, is great for your website! In fact, you’ll see the difference in site traffic pretty quick, even after just one release. Don’t discount the power of the press…try it, you may be a natural at it which in turn will bring you business and better website traffic!